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Retail Sales Surge in July

Retail Sales Surge in July

Retail Sales Up Again in July - Consumers Keep Spending Chart
Retail sales rose 0.7% in July, coming off a strong 0.3% increase in June. When adjusted for inflation, sales were even stronger. Back-to-school shopping and Amazon’s Prime Day had an effect, especially on online sales.

Why it matters: COVID savings are largely spent and credit card balances have risen sharply. But consumers continue spending because of the strong jobs market and income growth that is now outpacing inflation.

By the numbers:

  • Sales rose at non-store retailers (mostly online sellers) (1.9%), food and drinking places (1.4%), sporting goods and hobby stores (1.5%), clothing and accessory stores (1%), food and beverage stores (0.8%), general merchandise stores (0.8%), building material and garden supply stores (0.7%), health and personal care stores (0.7%), and gas stations (0.4%).

  • Sales declined at furniture stores (1.8%), electronics and appliance stores (1.3%), motor vehicles and parts dealers (0.3%), and miscellaneous stores (0.3%).

Bottom line: As long as the job market remains robust and incomes remain steady, consumers will have money to spend.