Vail Valley Tourism Update, September

It’s safe to say we’re going to end up with one heck of a good summer from a tourism standpoint. With lodging data in through August 31, we’re looking at lodging occupancy increases in the 15-20% range. By all accounts, weekend oriented events have helped drive occupancy (and rate) for the weekend periods and mid-week business is up across the board due to a likely combination of increased out of state visitation and a strong increase in group and meeting business.

We also now have winter data through the month of February. It’s still early, and we’ve just entered our prime booking window (Labor Day through Opening Day) for destination visitors. That said, we’re pacing 9-15% ahead of last years occupancy pace at the same time. We do see some gaps in the calendar such as early January, but overall winter is pacing in a very positive manner.

Helpful links:

Summit County’s Upcoming Winter May Be a Doozy

Global Travel Spending Growing But At a Slower Pace

It Requires Vision to See Vail Still So Successful 50 Years From Now

Note: all data courtesy of DestiMetrics